This is not military strategy, it’s basic economics.
Supply and demand.
When demand suddenly drops, there is over-supply.
When there is a surplus , unit sales will be slower.
So that’s what we do.
We slow the demand.
We create a massive fuel surplus.
We slowly start closing off the main money pipeline valve.
When this happens over a sustained period, the only way to ignite sales again – is to drop the price.
In the fuel industry, everyone involved is SO utterly dependent on the 65% of the revenue that WE generate, that the impact of this strategy of attrition, will yield results swiftly.
Effectively, the people that use the most reduce their spend drastically.
Even if only 33% of the motorists were to do this, it would still have a huge impact of cutting revenue on fuel levies by around R3 billion.
It is designed to disrupt and slow the main revenue pipeline , not block it.
This strategy is focused on the MAIN reason we buy fuel, not ALL the reasons we buy fuel.
It’s designed to have an almost instant impact on the volume of fuel sold.
Within 3-4 days of starting, the impact of this first ‘strangle’ will be felt.
With every day that passes and fuel volumes decrease, panic will set in and solutions will start to be spouted as to how this drought can be stopped.
Except it can’t.
This is a faceless war.
The combatants are everyone and no-one.
There is nothing illegal about the action and so it cannot be sanctioned.
It is the power of consumer choice being exercised and the very , very large and underdeveloped South African consumer muscle finally being flexed.